A new tenant is getting ready to set up shop at Gig Harbor Marina & Boatyard. Dolly Mama Boutique will soon be opening a second Gig Harbor store in the retail space occupied for years by Emilie Gallery & Boutique.
Dolly Mama Too is set to open on Friday, Sept. 23, if all goes as planned, says store owner Michelle Phillips. While painters, electricians and flooring installers are working to transform the former Emilie’s space, Phillips and her staff are busy gathering coastal decor accessories, jewelry, clothing and art for their new boutique on the waterfront.
The new store, at the entrance to Gig Harbor Marina & Boatyard on Harborview Drive, will have a bit of a different feel from the original Dolly Mama Boutique, Home & Gallery, which will continue to operate at 7700 Pioneer Way.
“It will be coastal chic,” said Phillips, standing next to a long table filled with items going to Dolly Mama Too. “It will be beachy with lots of aquas.”
‘Coastal Chic’ Boutique Perfect Fit for Marina Location
It’s a perfect fit for the new harborside location — one she just couldn’t pass up when Emilie and her husband Tim Mehdahl decided to retire and spend more time at their home in Hawaii.
“The idea of a second store has been on my brain for a while,” said Phillips, who opened Dolly Mama Boutique two years ago. “Then Emilie called me and told me her plans and let me know about the space. It’s so cute I had to do it.”
The timing of opening a second location has been more than a little daunting, though, Phillips admits. She underwent expansion of her Dolly Mama Boutique on Pioneer Way just six weeks ago. She removed the wall separating her store from the former sports equipment consignment shop, more than doubling her space. Her boutique and gallery is a feast for the eyes with its beautifully displayed home decor accessories, attractive consignment furniture and gorgeous women’s clothing, handbags, scarves and jewelry.
“When Emilie called I said, ‘No way! I just expanded,'” she said. “But I just couldn’t give up that harbor location.”
“And now we’ll have a view of the marina…so how cool is that!” – New tenant, Dolly Mama Too, at Gig Harbor Marina & Boatyard
Emilie operated her boutique of ladies’ fashion clothing, jewelry, accessories and her own original art for 13 years. She retired and closed up shop at the beginning of September, turning over her liquidation to new tenant Phillips and crew. That experience gave the Dolly Mama ladies a good feel for what’s ahead in their new location.
“Just the foot traffic alone was amazing,” said Phillips. “But 90 percent of the people didn’t know we were here (on Pioneer), so we’ll be using the new store to help promote this one.”
Renovation of the 700-foot retail space at the marina started last week, with new paint, lighting and hardwood flooring going in. Phillips has plans to utilize the entire space in the small building, including the back room. She is putting in two dressing rooms and a new check-out counter, all fitting her vision of a coastal vibe.
“We’re going to have this ‘coastal chic’ theme and we want it to have that thread all through it,” she said, pausing to tell customers about her new store opening next week on Harborview Drive.
“And now we’ll have a view of the marina and the harbor, so how cool is that!” she added.